Scopri la storia del marchio Enjoy The Wood
- introduzione
- Fondatori
- Tutto è iniziato con un'idea
- I trionfi di Kickstarter
- La realizzazione della mappa del mondo in legno
- Guerra e ricostruzione
- Contribuire allo sforzo bellico dell'Ucraina
- ETW Global Partners
- Attività globali di ETW
- Impegno Ambientale
- Team ETW
Nel cuore dell'Ucraina, la storia di Enjoy The Wood ha preso vita nel 2014. Nata dalla visione condivisa di Igor e Maryna Fostenko, con il supporto dei genitori di Maryna, questa azienda è stata fondata con un'anima e uno scopo ben precisi. La loro missione? Infondere gioia, ispirazione e avventura in case, uffici e vite attraverso creazioni sostenibili ed eleganti. E questa missione continua ancora oggi.
Fondatori
Le radici di questa straordinaria azienda affondano nell'incrollabile ottimismo di Igor, anche di fronte alle avversità. Il suo percorso è stato forgiato da un'infanzia segnata dalle difficoltà: povertà, perdite, senzatetto e battaglie personali. Eppure, queste prove si sono trasformate in trampolini di lancio che lo hanno condotto a costruire un'azienda con una forte missione e una famiglia solida.
Il padre di Igor li aveva abbandonati quando lui e sua sorella non avevano ancora tre anni, lasciando la madre a crescerli da sola. La madre si prendeva cura anche della nonna disabile di Igor. Vivevano in condizioni di estrema povertà, a volte senza avere abbastanza da mangiare.
"I soldi scarseggiavano. Quando avevo sei anni, io e mia sorella Katya raccoglievamo fragole e gigli nella valle boscosa e poi li vendevamo al mercato di Svyatoshynsky", ricorda Igor.
Igor assistette alle difficoltà della madre e sognava il giorno in cui sarebbe cresciuto e diventato indipendente. All'età di 11 anni, una tragedia si portò via la madre e la nonna di Igor. Igor e sua sorella rimasero soli. Inizialmente, i bambini andarono a vivere con la nuova famiglia del padre, ma a causa dei continui litigi, finirono per strada.
Per quattro anni, Igor sopravvisse in uno scantinato non lontano dalla casa del padre, trascorrendo le notti invernali nelle stazioni della metropolitana. Strinse amicizia con altri ragazzi fuggiti di casa, arrangiandosi per sopravvivere mendicando e lavorando come scaricatori al mercato. I loro guadagni servivano a procurarsi del cibo, ma anche a sviluppare una pericolosa dipendenza dalla colla.
A quindici anni, Igor e sua sorella incontrarono Mykola, che divenne il loro mentore. Li accolse in casa sua, dove alloggiavano anche altri ragazzi senzatetto. I bambini lavoravano la mattina, studiavano la sera e andavano in chiesa nei fine settimana.
Il modesto stipendio di Mykola bastava a malapena a coprire le loro necessità. D'inverno, Igor spalava la neve; d'estate, tagliava l'erba e aiutava Mykola a smontare le auto per recuperare i pezzi di ricambio. A poco a poco, Igor imparò il mestiere e ben presto fu in grado di smontare un'intera auto in un solo giorno.
"Spinto dalla passione per le auto, dopo aver completato gli studi serali, mi sono iscritto a una scuola elettromeccanica. Ho ottenuto ottimi risultati e mi sono diplomato con lode."
Igor conobbe Maryna a sedici anni e la sposò a ventuno. Sognava di avviare un'attività di famiglia.
"Desideravo una vita in cui la mia famiglia avesse tutto ciò di cui aveva bisogno. Questo mi ha spinto a diventare un imprenditore."
Igor e Maryna elaboravano continuamente nuove idee, spinti dalla loro propensione al rischio e dal desiderio di dare vita a iniziative innovative.
Tutto è iniziato con un'idea
Durante una cena in famiglia, i genitori di Maryna accennarono a un amico che vendeva oggetti incisi su Etsy. L'idea affascinò Igor e Maryna. Decisero quindi di iniziare realizzando articoli per la casa raffinati e funzionali e di venderli su Etsy. Fu così che nel 2014 nacque Enjoy The Wood. Nel 2016, Igor ebbe l'idea di creare un'affascinante mappa del mondo in legno per la parete del suo ufficio.
I trionfi di Kickstarter
GODITI IL BOSCO
La prima campagna Kickstarter di Enjoy The Wood ha rappresentato una svolta decisiva, catapultando l'azienda sotto i riflettori e presentandola a un pubblico più ampio. Inizialmente, l'obiettivo era raccogliere 15.000 dollari per scopi di pubbliche relazioni, ma l'azienda ha superato ogni aspettativa, ottenendo oltre 100.000 dollari di finanziamento.
Questo risultato ha messo in luce la forte domanda di mercato, l'eccezionale maestria artigianale e l'offerta di prodotti unici. Il sostegno travolgente dei sostenitori ha rafforzato il valore delle creazioni in legno di Enjoy The Wood.
Il successo della campagna non solo ha fornito un impulso finanziario, ma ha anche stimolato l'innovazione. L'aumento dei fondi ha permesso di investire in attrezzature, tecnologie e risorse, perfezionando la produzione e la qualità del prodotto.
The Making of the Wooden World Map
Enjoy The Wood specializes in crafting exquisite handmade maps with meticulous attention to detail. Each map is a unique work of art, carefully designed and manufactured with high-quality materials and advanced techniques for durability.
These painted parts, ranging from 3-5 mm thickness, are glued to a 4 mm workpiece with pre-engraved borders for uniformity. Quality controllers ensure compliance with manufacturing requirements and finalize all the details. This adds individuality.
Finally, the packers put not only the map parts, foam and various accessories such as pins into the box, but also the warmth and incredibly special energy that you will feel as soon as you unpack your order.
The process begins with CNC machines engraving country names and capitals on birch plywood. Parts are cut along country borders, and grinding machines make them smooth to the touch. Parts are painted with oil and wax for wood preservation.
Enjoy The Wood's Originality and Legal Confirmation
As a unique home decor store, Enjoy The Wood always respects legislation and norms in manufacturing processes, with an original concept underlying all the activities. This, in turn, allows us to strive for safety, efficiency, quality, and sustainability in our projects. Knowing what makes an original product from the section above, let’s see how Enjoy The Wood fits the bill.
- Copyright. All rights to original wall decor are reserved by the author –Ihor Fostenko.
- Unique design. Our original art and home decor come in a myriad of designs, shapes, and sizes.
- Quality materials.Authentic room decor is crafted from natural materials – high-quality birch plywood tinted to the natural wood color using wax-based paint while preserving the texture of the material
- Anti-counterfeit strategies. Ihor Fostenko has the exclusive right to manufacture and sell Enjoy The Wood map décor within (inter)national markets, confirmed by the patents mentioned in the Copyright section. The precondition for obtaining patents, such as the design novelty, was observed.
War and Rebuilding
Prior to the war, Enjoy The Wood built a modern production facility in Borodyanka and relocated its main office to Irpin. These were lost in the war, along with equipment valued at $2 million and $300,000 worth of finished products.
One month later, they made a remarkable comeback in Serednie near Uzhgorod, overcoming challenges to rebuild. The company secured a new location, facilitated the transportation and resettlement of personnel, re-established logistics and procurement processes. On top of that, they supported the Ukrainian army by purchasing body armor, helmets, vehicles, and organizing fundraising events. Throughout the war, their team has worked tirelessly to acquire and deliver humanitarian aid to the local population.
our office in Irpin
our manufacture in Borodyanka
our rebilding in Uzhgorod
re-establishing logistics and procurement processes
Contributing to Ukraine's War Effort
In April 2022, Enjoy The Wood purchased 120 body armor and 50 helmets worth 1,800,000 UAH. In August 2022, they organized the first charity training marathon called "Enjoy The Export" and donated 2, 030, 000 UAH to Serhiy Prytula Charitable Foundation. They conducted a charity raffle in partnership with Open Hearts, raising 100,000 UAH. In January 2023, Enjoy The Wood donated 500,000 UAH for drones and partnered with Zdvizhevka residents to raise funds for safety nets. Overall, they have contributed over 5,5 million UAH to the war effort and continue to do so.
From frontline heroes to lifesavers and energy system defenders, each individual and collective contribution, no matter how small, counts. Diplomatic efforts, information warfare, volunteering, and business development all play crucial roles.
"We urge you to join our journey toward a brighter future for Ukraine, asking: What can you do today to aid Ukraine? Together, we shall achieve victory, and Ukraine will thrive!"
ETW Global Partners
Empowering Global B2B Sales
Enjoy the Wood has expanded their B2B sales worldwide since 2021, starting with Japan. In just two years, they’ve achieved stable sales figures in the USA, Europe, Middle East, and Asia. The focus on customization allows them to tailor wooden decor products to local preferences and traditions.
The company’s success is rooted in understanding the diverse needs of their global partners. They work closely with B2B clients, fostering trust and collaboration, offering personalized guidance throughout the sales process.
Quality is of utmost priority. They use premium materials and meticulous craftsmanship to create durable and elegant wooden decor. Enjoy The Wood is committed to excellence as they expand B2B sales worldwide, forging partnerships and creating inspiring environments.
Partnering in Times of War
Before the war, Enjoy the Wood signed a contract with a U.S. partner for 900 maps, intending sea delivery upon transporting the maps from Irpin to Odesa. On February 23rd, the maps were loaded on the ship and ready for the long voyage. However, on February 24th, the war broke out, disrupting the sea routes. The maps were redirected to western Ukraine, then shipped to Hamburg, Germany, and finally, to their destination.
This incident, later followed by the destruction of the production facilities and offices, tested the company’s logistics abilities and resilience to the maximum. Not only was the team of Enjoy The Wood able to save.
ETW Global Activities
The Enjoy The Wood's LED map stood out, alongside other decor items and eye-catching product packaging. Reflecting on the event, Igor Fostenko shared that his goal extended well beyond financial success. For him, the experience was about inspiring others to embrace their own creative endeavors.
Paris Nord Villepinte Exhibition Centre, September 07-11, 2023
Enjoy The Wood team is currently attending Maison&objet Paris Expo. It is the decoration and lifestyle industry’s most highly publicized event in Europe. All the latest trends, musts, and non-standard decisions — everything you need in your daily routine — have been gathered in one place to inspire.
67,000 visitors all over the world, 145 countries represented, 2,300 exhibitors —Maison&Objet Paris is a concentration of creative talent and top leaders in each niche.
With such a variety of products, the only thing that can bring you success is to be the best manufacturer in your niche
At High Point Market 2022 in the USA
Enjoy The Wood debuted as the first Ukrainian company to showcase wall decor. As the largest home furnishings industry trade show in the world, the event provided a unique platform for Enjoy The Wood to display their craftsmanship and modern design. They introduced handmade wooden maps and unique decor to a new audience, highlighting their innovation and eco-friendliness.
At AmericasMart Atlanta 2023
Enjoy The Wood vividly displayed their creative expertise and technical skill. The event brought together designers and retailers from across the United States and over 60 countries to explore the latest trends and innovations in the industry.
Environmental Commitment
Despite the ongoing war, Enjoy The Wood continues vital projects to make the world a better place. They've teamed up with Tree-Nation to combat climate change by offsetting CO2 emissions. Customers can contribute to reforestation by purchasing Enjoy The Wood products via Tree-Nation's platform. The platform allows visitors to track the progress of their tree planting contributions. With the help of interactive maps and personalized profiles, individuals can visualize the impact of their purchase, and have a sense of connection.
This partnership aids habitat preservation and carbon reduction, while aligning with UN goals, making Enjoy The Wood a socially responsible brand for eco-conscious customers.
ETW team
These are just glimpses of the incredible minds propelling Enjoy The Wood's journey forward. In today's competitive and turbulent world, Enjoy The Wood stands out not just as a business, but as an embodiment of human spirit. With each product they create, they infuse a piece of their journey, inviting you to join them on this extraordinary odyssey of craftsmanship, perseverance and bravery.
